WESTS GROUP

New online experience for Wests Group

  • Client
    Wests Group
  • Agency
    Enigma
  • My Role
    UX
    Information Architect
    Art Direction
    Design

The Wests Group Australia is a Newcastle owned and operated organisation providing entertainment, accommodation and dining options. The clubs are destinations for thousands of local members and visitors every day.

The clubs have constantly changed to improve services and customer experience while the website is outdated and cluttered with information. A full refresh of the website was required to reflect the progressive development of the venues and become the convenient channel for frequent customers.

The
Challenge

Wests currently have 5 locations and more will be added over time. Each club location has many restaurants and events on the venue. The Wests Group also owns Balance Collective Gyms, two hotels and one resort which are required to be on the website.

As there are quite a large amount of entities on the site, my goal was to make sure the information architecture is clear, easy for users to navigate to their destination.

5

Clubs

7

Restaurants

22

Casual Diners

12

Bars

3

Hotels & Resort

5

Gyms

Interface
Design

Wests is a well known brand in Hunter Region. They need a modern online appearance to reflect the current physical space, while maintaining the heritage of the brand. I chose the two classic typefaces with optimal legibility that look friendly and familiar with users.